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CHEMBA Global Local Forum
Topic: Secrets for Success in China from China Merchants Bank
Speaker: Doctor Ma Weihua, General Manager of China Merchants Bank
主題：招商銀行在中國成功的秘密
演講嘉賓：馬蔚華博士，招商銀行行長
Topic: Optimized Management and De-centralization
Speaker: Professor G. Burton, Project Consultant of UNIDO, Consultant of Pre-Minister Mrs. Thatcher of Great Britain
主題：聯合國案例分享（UNIDO項目）：優化管理及權利下放
演講嘉賓：G. Burton教授，聯合國UNIDO項目顧問、前英國首相撒切爾夫人顧問
Topic: Multiplex Management Experience Sharing from Hutchison Whampoa Limited
Speaker: Professor Lang Xianping, Consultant of World Bank
主題：和記黃埔多元化的經營管理對國內企業的?發
演講嘉賓：朗咸平教授，世界銀行公司治理顧問
Topic: Operations Management
Speaker: Managing Director from Jardine Matheson Limited
主題：運營管理
演講嘉賓：怡和集團執行董事
Topic: Leadership & Management Conduct
Speaker: GM of AIU Insurance Company GZ Branch
主題：杰出企業家的領導藝術與管理行?
演講嘉賓：美亞保險公司廣州分公司總經理
Topic: How to Evaluate Performance in State-owned Company
Speaker: Director of HR Dept, Konka Group
主題：如何在國企中進行績效考核
演講嘉賓：康佳集團股份有限公司人力資源總監
Topic: Customer Relationship Management as a Sales/ Marketing Strategy
Speaker: IT Associate Director of Customer Development & Service
主題：作?銷售/市場戰略的客戶關係管理
演講嘉賓：中國寶潔公司客戶業務發展信息技術副總監
Topic: Industry Oriented and Products Creation
Speaker: Branch Manager of ABN AMRO Bank N.V. Shenzhen Branch
主題：行業導向與?品更新
演講嘉賓：荷蘭銀行深圳分行行長
Topic: Understanding Cultural Environments in 21st Century Companies
Speaker: President of Pinnacle Consultants (HK)
主題：21世紀企業文化環境
演講嘉賓：博立高（香港）顧問服務有限公司總裁
Topic: Customer Focused Marketing
Speaker: Managing Director of Vision Skill Consulting Limited
主題：消費者?導向的市場營銷
演講嘉賓：宏信達顧問有限公司董事總經理
Topic: Facing the challenges of Corporate Reporting in the 21st Century
Speaker: Senior Manger from PWC Hong Kong
主題：面對21世紀的公司評估報告的挑戰
演講嘉賓：香港普華永道金融風險管理高級經理
Topic: Human Resource Management in IBM
Speaker: Training Manger, IBM China Company Limited, Guangzhou Branch
主題：IBM的人力資源管理
演講嘉賓：國際商業機器中國有限公司廣州分公司培訓經理
Topic: How to adapt with the knowledge economics times?
Speaker: Professor Zhang Guoning, Doctor of the University of California, Berkeley.
主題：知識經濟時代的應變之道
演講嘉賓：美國伯克萊加州大學博士、趨勢觀察分析家張果寧教授
Topic: Cross Cultural Management
Speaker: Dr. Daniel Gruszynski, Management Consultant, Neuland Hongkong
主題：跨文化管理
演講嘉賓：香港Neuland高級顧問，Daniel Gruszynski博士
Topic: Branding in Pepsi
Speaker: Ms. Rebecca Hu, Brand Manager of Guangzhou Pepsi Cola Beverage Co., Ltd.
主題：百事品牌營銷
演講嘉賓：廣州百事可樂飲料有限公司品牌經理胡格林女士
Topic: Corporate Finance Strategy
Speaker: Mr. Zeng Chaoming, Capital & Investment Director, Guangdong Midea Air-Conditioning Equipment Co., Ltd.
主題：資本運營策略
演講嘉賓：廣東美的製冷家電集團有限公司資本運營總監曾超明先生
Topic: Oracle’s Management & Development Strategy in Asia
Speaker: Mr. Keith Budge, Senior Vice President of Oracle
主題：ORACLE公司在亞太區的發展戰略與管理
演講嘉賓：ORACLE公司全球高級副總裁Keith Budge先生
Topic: How to build up a brand?
Speaker: Mr. Simon Wong, Chairman and Managing Director of Kampery Group
主題：如何建立品牌？
演講嘉賓：金百加集團主席及董事總經理黃加和先生
Topic: Chile, A Close Partner
Speaker: Mr. Pablo CABRERA, Ambassador of Chile
主題：緊密的合作夥伴——智利
演講嘉賓：智利駐華大使Pablo CABRERA先生
Topic: Practice of Financial Management
Speaker: Ms. Lilian Yang, Finance Controller, BP China LPG
主題：財務管理實踐
演講嘉賓：BP中國液化氣財務總監楊莞平女士
Topic: China: 2005 & Beyond
Speaker: Mr. Andrew Leung, Founder of Andrew Leung International Consultants Limited，Former Director-General of the HK Economic & Trade Office, Hong Kong Special Administrative Region Government
主題：中國 – 2005及未來
演講嘉賓：Andrew Leung國際咨詢公司創始人，前任香港駐英國經濟與貿易辦事處處長梁建邦先生
Topic: Economic Shock and Economic Cycle --- The case of Hong Kong Economy.
Speaker: Ms. YU Ziyou, Professor and Leader of Risk Management and Insurance Stream of Lingnan Universtiy, President of Asia Pacific Risk & Insurance Association
主題：經濟週期——香港經濟案例
演講嘉賓：香港嶺南大學保險專業主任，亞太風險與保險學會主席俞自由教授
Topic: Business Environment in China
Speaker: Mr. Sanjiv Samsant, Director of Beauty Care Products, P&G
主題：中國營商環境
演講嘉賓：寶潔公司美容?品部總監Mr. Sanjiv Samsant
Topic: Managerial Accounting Sharing
Speaker: Mr. Eric Jing, Chief Financial Officer, Guangzhou Pepsi Cola Beverage Co., Ltd
主題：管理會計經驗分享
演講嘉賓：廣州百事可樂飲料有限公司財務總監井賢棟先生
Topic: Value Marketing
Speaker: Ms. Sara Cheung, Vice President/General Manager of IBMS Asia, Avery Dennison
主題：價值營銷
演講嘉賓：艾利丹尼森亞洲區副總裁／總經理
Topic: Global HR Talents; Local HR Challenges
主題：全球人力資源智慧；本地人力資源挑戰
Topic: Global Brand and Local Supply Chin
主題：全球品牌和本地供應鏈
Topic: Global CEO Talents, Local Team Building
主題：跨國企業CEO和本土團隊建設
Topic: China Information Strategy Forum
主題：中國信息化戰略峰會
Topic: Performance Management Forum
主題：績效管理論壇
Topic: HR Management Forum
主題：人力資本管理論壇
Topic: Entrepreneurship Forum
主題：民營經濟發展與管理論壇——創業篇
Topic: Learning for excellence
主題：民營經濟發展與管理論壇——學習篇
Topic: Operation Management Forum
主題：實現卓越的全球化管理——運營戰略、質量管理與六西格碼
Topic: Branding Forum
主題：提升品牌價值的管理之道
Topic: 7 Myths of Global Success
主題：全球化成功的七個秘訣
Corporate Visit 企業分享和參觀
Huawei Technology Co., Ltd.
華?技術有限公司
GD Midea Holdings Co., Ltd.
廣東美的股份有限公司
Guangdong Kelon Electrical Holdings Co., Ltd.
廣東科龍電器股份有限公司
TCL Corporation
TCL集團股份有限公司
GD Post Processing Center
廣東省郵政物流中心
ABN AMRO Bank N.V.
荷蘭銀行香港分行
Hang Seng Bank
恒生銀行香港總部
Li & Fung Group
利豐集團香港總部
Dairy Farm Group
牛奶公司
Cathay Pacific Airways
國泰航空
HSBC
匯豐銀行
Words from Faculty/Alumni 教授／校友寄語
Mahmood Zaidi
Professor of Industrial Relations, University of Minnesota; Foundation Director of Industrial Program Office
美國明尼蘇達大學勞資關係學教授；卡爾森管理學院國際發展項目主任
This is a program which tries to put Global Local; we bring global knowledge to be applied locally. CHEMBA is designed to help the participants develop a deeper understanding of the issues facing managers will not only be well trained and equipped to handle the changing nature of business in an increasingly global and technologically oriented economy but will also be a product of the best management education the U.S. and China can offer today.
CHEMBA 秉承著“全球視野，中西智慧”的理念，將西方的管理經驗與中國的管理實踐相結合。CHEMBA旨在幫助那些參與者對作?全球經濟化之下的經理人形成一個更深的理解，?培養一種成功駕馭這種改變的能力。此項目的畢業生將不僅得到優良培養，時刻準備著面隊在日益增長的全球科技化經濟之下商業性質的風雲變幻，而且還將成?今日中美兩國所能提供的最優秀的管理教育之才。
Ola Feurst
Associate Professor, Franklin College Switzerland
瑞士富蘭克林大學副教授
I have been teaching executive MBA program in several European countries and also been part of the faculty in the CHEMBA program since it started in China. I am impressed by the CHEMBA program which stands out in the balance between east and west, global and local. It’s truly executive, with high level participants, engaged in lively interactions, willing to share their experiences and opinions. An open-minded spirit in the classes contributes to making the case discussion and exercises most educational for both students and instructors. It also facilitates networking and combines the best of business with the best of academics. I already look forward to the next program!
我一直在歐洲幾個國家執教EMBA課程，自CHEMBA在中國開始之後，我也成?其教員之一。我對CHEMBA項目“全球視野，中西智慧”的突出風格印象深刻。高素質的參與者、積極的互動、樂于分享經驗與觀點，對于學生和老師雙方來說，課堂上開放的環境使得案例的討論與練習非常具有教育意義。它也促進了溝通，結合了商業與學術的精華。我已期待著下一門課程！ |
